PRIVACY POLICY
Last Revised: September 2026
Home & Key Properties (“Home & Key Properties,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit or interact with our website, communicate with us, inquire about real estate, request information about a property, or otherwise use services that link to this Privacy Policy (collectively, the “Services”).
By using our Services, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect personal information directly from you, automatically when you use our website, and from third parties when appropriate in connection with providing real estate services.
Information You Provide to Us
Depending upon how you interact with us, we may collect information such as:
- Your name
- Email address
- Telephone number
- Mailing address
- Property address
- Information about a property you own or are interested in purchasing
- Real estate preferences and search criteria
- Communications you send to us
- Information submitted through contact forms or property inquiry forms
- Information you voluntarily provide in connection with buying, selling, leasing, or otherwise evaluating real estate
- Other information reasonably necessary to respond to your request or provide real estate services
Please do not provide sensitive personal information unless it is reasonably necessary for the transaction or service you are requesting.
Real Estate Information
When you communicate with us regarding a real estate transaction, we may collect information concerning properties you own, properties in which you are interested, desired locations, price ranges, financing preferences, transaction history, and other information relevant to providing real estate services.
Some real estate information may also be obtained from publicly available records, Multiple Listing Services (“MLS”), real estate databases, service providers, cooperating real estate professionals, and other lawful sources.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- Internet Protocol (“IP”) address
- Browser type
- Device type
- Operating system
- Referring website
- Pages viewed
- Date and time of visits
- General geographic location derived from an IP address
- Website interactions
- Other technical and usage information
We may use this information to operate, secure, analyze, and improve our website and Services.
2. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies, pixels, tags, web beacons, analytics tools, and similar technologies.
These technologies may help us:
- Operate website functionality
- Remember user preferences
- Understand how visitors use our website
- Measure website traffic and performance
- Identify and correct technical problems
- Improve our Services
- Measure the effectiveness of advertising or marketing, where applicable
Third-party service providers may also place or use cookies or similar technologies in connection with services they provide to us.
You can generally control cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our website.
Where required by applicable law, we will provide additional choices regarding cookies, targeted advertising, or the sale or sharing of personal information.
We will honor legally recognized browser-based opt-out preference signals when required by applicable law.
3. ANALYTICS AND THIRD-PARTY TECHNOLOGIES
We may use third-party analytics and technology providers, including services such as Google Analytics or similar services, to help us understand website traffic and use.
These providers may collect information regarding your browser, device, IP address, website interactions, and other usage information in accordance with their own privacy policies and our agreements with them.
Our use of specific analytics, advertising, social-media, or website technologies may change over time.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
- Respond to questions and inquiries
- Provide requested real estate information or services
- Assist buyers, sellers, landlords, tenants, and other real estate clients
- Communicate regarding properties, listings, transactions, or services
- Provide property alerts or information you request
- Maintain client and prospective-client relationships
- Operate and improve our website
- Personalize website content and Services
- Conduct analytics
- Send marketing communications where permitted by law
- Maintain the security and integrity of our systems
- Detect or prevent fraud, misuse, or unlawful activity
- Comply with legal, regulatory, professional, and contractual obligations
- Establish, exercise, or defend legal claims
- Maintain appropriate business and transaction records
- Carry out other purposes disclosed when information is collected
We may also use information in aggregated or de-identified form when permitted by applicable law.
5. EMAIL, TELEPHONE, AND TEXT COMMUNICATIONS
If you provide your email address or telephone number, we may use it to respond to your inquiries and communicate with you concerning real estate services, properties, transactions, appointments, or other matters you have requested.
Where permitted by law and with any consent required by law, we may also send marketing communications.
You may unsubscribe from promotional emails by using the unsubscribe instructions contained in those messages.
You may opt out of marketing text messages by following the instructions provided with those messages, such as replying STOP, when applicable.
Opting out of marketing communications does not prevent us from sending communications that are necessary to provide requested services, complete a transaction, respond to you, or satisfy legal obligations.
6. HOW WE DISCLOSE INFORMATION
We do not disclose personal information except as reasonably necessary to operate our business, provide requested services, complete real estate transactions, or as otherwise permitted or required by law.
Depending upon the circumstances, we may disclose information to:
Real Estate Professionals
Information may be shared with cooperating brokers, real estate agents, transaction coordinators, MLS organizations, closing professionals, attorneys, lenders, inspectors, appraisers, contractors, photographers, title companies, insurance professionals, and other persons involved in a real estate transaction when reasonably necessary.
Service Providers
We may use third-party providers to perform services on our behalf, including website hosting, email services, customer relationship management, communications, data storage, analytics, cybersecurity, marketing, transaction management, and other business functions.
These providers may receive information necessary to perform services for us.
Legal and Safety Purposes
We may disclose information when reasonably necessary to:
- Comply with applicable law, regulation, subpoena, court order, or legal process
- Respond to lawful requests from governmental authorities
- Protect the rights, property, or safety of Home & Key Properties, our clients, or others
- Investigate suspected fraud, unlawful activity, security incidents, or violations of agreements
- Establish, exercise, or defend legal claims
Business Transactions
If Home & Key Properties is involved in a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.
7. SALE AND SHARING OF PERSONAL INFORMATION
Home & Key Properties does not sell personal information for money.
Certain state privacy laws define “sale” or “sharing” more broadly than an ordinary exchange of information for money. For example, some advertising or analytics technologies may constitute “selling,” “sharing,” or targeted advertising under applicable state law even when no money changes hands.
Where such laws apply to Home & Key Properties, we will provide and honor any legally required rights to opt out.
8. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing real estate services, maintaining business and transaction records, satisfying professional or contractual requirements, complying with applicable law, resolving disputes, preventing fraud, and protecting our legal rights.
Retention periods may vary depending upon the type of information, the nature of our relationship with you, and applicable legal or regulatory requirements.
When information is no longer reasonably necessary, we may delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable law and our record-retention practices.
9. INFORMATION SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission, electronic communication, database, or information-storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or maintained by us.
10. CHILDREN’S PRIVACY
Our website and Services are intended for adults seeking real estate information and services and are not directed toward children under 13.
We do not knowingly collect personal information online from children under 13. If we become aware that we have collected personal information online from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
If you believe a child has provided personal information to us, please contact us at aprilschneller@gmail.com.
11. STATE PRIVACY RIGHTS
Residents of certain states may have privacy rights under applicable state law.
Depending upon your state of residence, the law applicable to Home & Key Properties, and the nature of the information involved, these rights may include the right to:
- Request access to personal information we maintain about you
- Request information regarding categories of personal information we collect
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain a portable copy of certain personal information
- Opt out of certain sales or sharing of personal information
- Opt out of certain targeted advertising
- Limit certain uses or disclosures of sensitive personal information
- Appeal certain decisions regarding privacy requests
- Receive equal service and treatment when exercising applicable privacy rights
These rights are subject to applicable exemptions and limitations.
To submit a privacy request, contact:
Please include enough information for us to understand your request and reasonably verify your identity.
We will use information submitted in connection with a privacy request only as reasonably necessary to verify and process the request.
Where applicable law permits an authorized agent to submit a request on your behalf, we may request documentation establishing the agent’s authority and may take reasonable steps to verify your identity.
We will respond to valid requests within the time required by applicable law.
12. CALIFORNIA PRIVACY RIGHTS
If you are a California resident and the California Consumer Privacy Act, as amended (“CCPA”), applies to our processing of your personal information, California law may provide additional rights regarding your personal information.
These may include the right to:
- Know what personal information is collected, used, disclosed, sold, or shared
- Request access to personal information
- Request deletion of certain personal information
- Request correction of inaccurate personal information
- Opt out of the sale or sharing of personal information
- Limit certain uses and disclosures of sensitive personal information
- Receive information regarding our collection and disclosure practices
- Exercise applicable privacy rights without unlawful discrimination
Home & Key Properties does not sell personal information for monetary compensation.
As explained above, California law may define “sharing” to include certain disclosures for cross-context behavioral advertising. If our website engages in activities considered selling or sharing under applicable California law and Home & Key Properties is subject to those requirements, we will provide the legally required method for exercising those rights and honor qualifying opt-out preference signals as required by law.
California residents may submit applicable privacy requests by contacting aprilschneller@gmail.com.
We may need to verify your identity before completing certain requests. Applicable law may permit us to deny or limit a request under certain circumstances, in which case we will provide an explanation when required.
13. THIRD-PARTY WEBSITES
Our website may contain links to websites, applications, real estate portals, social-media platforms, lenders, vendors, service providers, or other third parties that we do not own or control.
This Privacy Policy does not govern the privacy practices of those third parties.
We encourage you to review the privacy policies of third-party websites and services before providing them with personal information.
Home & Key Properties is not responsible for the privacy practices, content, security, products, or services of third-party websites or services.
14. INFORMATION FROM THIRD PARTIES
We may receive information from third-party sources in connection with providing real estate services. These sources may include MLS databases, public property records, real estate websites and portals, referral partners, service providers, cooperating brokers and agents, and other lawful sources.
We may combine this information with information you provide directly to us or information collected through our website.
15. DO NOT TRACK AND PRIVACY PREFERENCE SIGNALS
Some browsers provide “Do Not Track” functionality. Because there is not a single universally accepted standard governing traditional Do Not Track signals, our website may not respond to all such signals.
Separate browser-based privacy signals may be legally recognized as opt-out preference signals under certain state privacy laws. Where applicable law requires Home & Key Properties to recognize such a signal, we will process qualifying signals in accordance with applicable law.
16. INTERNATIONAL USERS
Home & Key Properties primarily provides real estate services in the United States.
If you access our website from outside the United States, information you provide may be transferred to, stored, or processed in the United States, where privacy and data-protection laws may differ from those in your country.
If applicable law provides you with additional privacy rights, you may contact us using the information below.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, legal requirements, or Services.
When we make changes, we will update the “Last Revised” date at the top of this Privacy Policy.
Material changes may be communicated through our website or by other reasonable means when required by applicable law.
We encourage you to review this Privacy Policy periodically.
18. GOVERNING LAW
Except where otherwise required by applicable law, this Privacy Policy and matters relating to it will be governed by the laws of the State of Georgia, without regard to conflict-of-law principles.
Nothing in this provision limits privacy or consumer rights that cannot lawfully be waived or restricted.
19. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or personal information associated with you, or if you wish to submit an applicable privacy request, please contact:
Home & Key Properties
1335 Boyles Mill Rd.
Dalton, GA 30721
Email: aprilschneller@gmail.com
Please include “Privacy Request” in the subject line when contacting us regarding a privacy-rights request.
Last Revised: September 2026